Car dealer CRM software. Turn interest
into sales.

Make more of the enquiries you already receive. FleetSuite connects your unified inbox, customer requirements and available stock, helping your team respond with the right vehicle and a clear next step. Keep test drives, offers and follow-ups moving, identify opportunities going quiet and pick up the conversation without making the customer start again. More opportunities followed through. Fewer sales slipping away.

Request a demonstration Explore the example

A sales adviser and customer discussing a silver SUV before a test drive in a dealership showroom. — A better conversation starts before the customer arrives.

Vehicle sales enquiry management

The car has sold.
The opportunity hasn’t.

The enquiry is about one car. The opportunity is understanding what the customer needs—and finding another vehicle that fits.

An illustrative sales journey

01 / Understand the enquiry

A sold badge needn’t
end the conversation.

Keep the customer’s requirements alongside the enquiry. Your team can respond to what they need, with the stock position already in view.

Start with the buyer.
Open up the possibilities.

Website enquiry E-1042New opportunity

“Is the automatic SUV still available? I have a budget of £18,000 and would like to collect on Saturday.”

AutomaticUp to £18,000Saturday collection

Vehicle enquired aboutCompact SUV · S-3182

Sold

The requirements stay useful.
There’s another match in stock.

02 / Find the fit

Give the buyer
a reason to stay.

Bring suitable stock into the conversation, with price, specification and preparation status together. Offer an alternative that fits the buyer’s budget and timing.

A relevant response.
A reason to take the next step.

Suggested alternative S-3206Fits the brief

Compact SUV

Automatic. Ready to view.

£17,750

Customer budget: £250 below budget
Transmission: Automatic
Preparation: Complete
Collection: Saturday available

Suggested response

“That car has sold, but we have a similar automatic at £17,750, prepared and available for Saturday. Would Friday afternoon suit you for a test drive?”

03 / Move it forward

Carry the interest
through to the visit.

The customer accepts the alternative. Their requirements, the agreed vehicle and the conversation are ready for whoever meets them—without starting from scratch.

The original car was sold.
The opportunity stayed with you.

Enquiry E-1042 Compact SUV S-3206Visit arranged

Friday16:30

Test drive booked

What the customer needsAutomatic · £18,000 budget

What’s been discussed£17,750 · Saturday collection

The sales team has the full context.
A live opportunity, ready to progress.

Illustrative enquiry and stock records. The customer chooses the alternative; the visit is booked after they agree.

This example begins with an enquiry for a sold car. FleetSuite identifies a £17,750 automatic that fits the £18,000 budget and Saturday collection; the customer then agrees to a Friday test drive.

Car dealer lead management software

Know which conversation
needs the next one.

A quiet enquiry isn’t always a lost sale. Bring the customer’s last question, the offer and the next action into view, so your team can follow up with something useful.

Explore your sales workflow

Opportunities worth another lookNext action

An offer has gone quiet.

The customer asked about part-exchange.
Keep that question with the offer.

Follow up on the valuation

The right stock has arrived.

A new automatic matches an earlier enquiry.
Give the buyer a relevant reason to return.

Suggest the new arrival

A test drive needs a next step.

The customer liked the car but had a question.
Pick up where the conversation stopped.

Answer the outstanding query

Dealer sales pipeline software

See the route to the sale.
And where it slows down.

Follow opportunities from first contact to completed deal. See who’s handling the enquiry, what the customer is waiting for and which sources lead to sales.

01Enquiry

Understand the requirement.

02Test drive

Keep the interest moving.

03Offer

Resolve what’s outstanding.

04Agreed deal

Carry the detail forward.

Stock, preparation, documents and payments stay connected to the opportunity.

Stock management Vehicle preparation Deal completion

Dealer CRM, in context

Better follow-through.
From first contact.

What does car dealer CRM software help with?

FleetSuite connects customer conversations, vehicle interests, enquiry ownership, test drives, offers and follow-ups. Your team can see the next action in the context of the customer and your current stock, with the opportunity carried through to the sale.

Can we manage enquiries from different sales channels?

Your unified inbox brings supported, connected channels into one place. Keep the source, customer requirements and conversation with the opportunity, so the team can continue it without asking the customer to repeat themselves. Explore connections and integrations.

What if the vehicle a customer wants has sold?

Use the requirements already captured to identify suitable alternatives in stock. Compare the budget, specification and preparation status before proposing another vehicle. The customer’s preferences remain central to the conversation.

How does FleetSuite help with dealership follow-ups?

Keep the last contact, open questions, owner and next action together. Spot opportunities that have gone quiet and reconnect with relevant information, whether that is an answer, an updated offer or a vehicle that now meets the buyer’s requirements.

Is dealer CRM separate from the rest of FleetSuite?

No. Customer and sales activity connect with stock, preparation and deal completion within the FleetSuite dealer management platform. That gives your team the operational and commercial context behind the conversation.

Make more of every opportunity

You’ve earned the enquiry.
Now win the sale.

See how FleetSuite can connect your enquiries, stock and sales activity—and give your team more opportunities to turn interest into business.

Respond with a vehicle that fits
Follow up with the full conversation
See which opportunities need attention

Explore FleetSuite for dealerships

Your privacy, your choice.

Car dealer CRM software. Turn interest into sales.

The car has sold. The opportunity hasn’t.

A sold badge needn’t end the conversation.

Know which conversation needs the next one.